Management

Data Specialties Inc.’s unparalleled team of designers, project managers, electricians and technicians is led by some of the most knowledgeable and experienced experts in the data center design/build industries. Our management team includes:

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PHIL RAFFERTY, President and Co-Founder, has more than 30 years of experience in the data center business. Prior to co-founding DSI in 1991, he was the General Manager for a Los Angeles based data center electrical contractor. In addition to running the company, Phil leads DSI’s key projects from design through completion. He also encourages the company’s efforts to expand its geographic presence.
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RIC MAXSON, Vice President and Co-Founder, has worked in the data center and cabling industries for more than 30 years. He was a Major Accounts Manager with a Los Angeles based data center electrical contractor, before partnering with Phil to establish DSI in 1991. Ric leads our company’s operations and has been instrumental in nearly every major project the firm has completed. Ric is a well-known and respected expert in Data Center Construction, with an emphasis on the electrical systems.
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BRENT CIULEI, Electrical Services Manager, is one of DSI’s key PM and oversees our new and expansion data center projects from design through close-out documentation. Brent oversees quality assurance/quality control (QA/QC), tracks budgets and schedules in real time, and manages construction document preparation, job site inspections, local permitting and technical reviews to ensure that projects are completed on budget and on time. Prior to DSI his experience included tenures with Orange County, CA, data center fire suppression and electrical consulting firm and a Los Angeles data center electrical Contractor.
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STEVE CLARK, Project Manager, began working in the cabling (voice/data/fiber/CATV) and networking industries in 1983. Prior to joining DSI in 2004, Steve served as project manager for Kaiser Permanente’s National Health Connect System and also as president of a Southern California cabling design/install firm. He manages our infrastructure cabling projects from sales through commissioning and maintenance. Among key projects he has overseen for DSI were those for Stater Brothers and Santa Ana Unified School District. A licensed electrical contractor, Steve is certified by numerous networking/telecom, security, fire alarm and paging systems manufacturers authorized programs.
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JIM DUNN, Project Manager, has over 22 years of industry experience. As Data Specialties Inc.’s lead Project Manager, Jim Dunn oversees some of our largest and most complex design and installation projects. Working on new and expanding data centers and data storage facilities, Jim specializes in evaluating, planning, design and construction of complete data centers. He selects and manages his project teams to ensure that assignments are completed on time and on budget and to the client’s full satisfaction. Jim, whose earlier experience included serving as an IT project manager for a Fortune 1000 company, has worked with clients throughout Southern California and across numerous industries.
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JIM BEZA, National Sales Executive, is Data Specialties Inc.’s National Sales Executive across the United States. Jim works with current and potential clients in developing solutions which support their specific data center facility needs. Jim’s experience in deploying information technology along with his knowledge of data center facility design provides our customers with potential insights and alternatives to meet both short-term and long-term requirements. Prior to joining DSI, Jim was a Data Center Facilities Principal for IBM Corporation working directly with clients in defining and implementing data center projects over the last 23 years.
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MICHAEL SHIPMAN, Director of New Business, works closely with new and existing customers to help guide them through their data center strategy and decision process.  He assists clients by helping them balance their business and technical needs against their budgetary constraints while at the same time guiding them toward efficient data center optimization and resiliency. Prior to joining DSI, Mike was a Client Services Executive at IBM Corporation working directly with key clients to help guide customers in their data center strategy, budget development, data center planning, design, and construction. Mike achieved the IBM Executive Consulting Institute certification in Palisades, NY, IBM Project Management Certification in Boulder, CO, and is also a recipient of the IBM Lou Gerstner Selfless Team Leadership Award.
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SHARON TYE, Southern California Business Development, has been in the Mission Critical industry for over 20 years. Her background includes directing multi-million dollar sales growth in both a sales capacity, as well as a business management capacity, creating effective sales programs, developing accounts, and increasing organizational revenue within highly competitive markets. Sharon has been tasked with establishing professional relationships with customers, vendors and executives within the mission critical industry in order to develop new business throughout the nine counties in the Southern California region. Her past work experience includes a long-term position as Vice President of Operations for CORE Support Systems, Inc., a premier data center equipment Manufacturer’s Rep, as well as a position as Field Sales Representative for Liebert Corporation at their factory direct office in Pleasanton, California.
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SCOTT KOONS, Construction Project Manager, has more than 15 years of construction management experience and has been managing data center projects since 2001. Prior to joining DSI in 2005, he served as a project manager for a San Diego-based data center electrical contractor. At DSI, Scott oversees new and expansion data center projects from design through closeout documentation. Among key projects he has managed have been DreamWorks Animation SKG, Navy Marine Corp Internet, National University, ICU Medical, Las Vegas Review Journal and Swedish Health Services.
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VERN KOOPS, Project Superintendent, on electrical systems and low-voltage cabling projects. Vern has over 25 years’ experience in the industry. He provides project management and general supervision of electricians and installers on tasks of all sized and levels of complexity. Vern joined DSI in 1990, in 1996 opened our Northern California office and is currently our on-site project manager for projects outside of California.
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JIM POCOCK, Regional Director, Northern California, is the lead Manager on our projects in the region. He manages the design and build – as well as expansions, consolidations, changes and ads – of data centers and high technology facilities of all sizes from sales to facility commissioning. He is a licensed and general contractor in CA; Jim is also our Northern California safety officer. Under his direction, the company recently earned it’s “oil refinery” level safety rating.
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NELSON G. LUHRSEN, Sales/Project Manager, Northern California, joined DSI in 2008. Nelson moved up quickly within DSI starting as a Field Foreman, moving to be the Northern California Senior Project Manager, and is now heading new business development in Northern California. With 13 years’ experience in both electrical field and data center build-outs, Nelson brings extensive knowledge at providing Data Center Design, Project Management and Consulting services in all aspects of design and installation.
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CHRIS BIBEAU, Regional Director, Arizona, has more than 27 years in the Construction Industry. Prior to joining DSI, Chris worked as a Construction Manager for Sempra Energy, Senior Project Manager for a Design Build Data Center Contractor and Field Electrician. He is a current licensed holder of Electrical C-10 and General B-1 State of California contractor. Chris takes pride in understanding the clients’ needs and desires for all aspects of any project being discussed.
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JEFF MCCARTNEY, Western Regional Business Development Manager, is responsible for all the Western Region. Jeff works with current and potential clients, manufacturers, engineers and is responsible for developing strategic business relationships. Jeff has over 20 years of industry experience and services include Project Management, Design-Build capabilities, Network integration, Infrastructure and Telecommunication IP/VPN solutions and overall support options for all deliverables.
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JIM FORKER, Project Manager, Arizona, has thirty-three years in the electrical construction trade prior to joining DSI in 2012. The past twenty five years have been project managing including scheduling and managing sub-contractors, crews, and material. Hold an electrical contracting license in California and Arizona. Have had an opportunity to participate in the construction of a variety of projects. These would include working with the utility companies to bring their service on site, big box stores, schools, hospitals, data centers, and backup generator systems.
JOHN McSWEENY, Business Administrator,  has been working in the design and construction of data centers for nearly 22 years. Jon also has an extensive background in cabling and network infrastructure as well. Along with his qualifications as a general contractor, Jon’s primary focus is working with DSI customers and primary business partners in order to insure that all DSI installations meet the expectations of all those concerned. As a licensed attorney, Jon is able to insure that DSI, and all DSI customers, meet all city, state, and federal regulations with respect to the construction and operation of their facilities.
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GEORGE GOODSELL, IT Helpdesk & Marketing Support, has a background in both Marketing and Information Technology. His primary task with Data Specialties Inc. will be the support of all in-house computing and networking. And as DSI continues to grow, oversee an onsite IT help desk, a requirement for employee support and keeping on the forefront of technology. He will also be aiding DSI’s Marketing Coordinator to help strengthen our brand and grow online-based sales.
JUAN M. VEGA, Service Manager, is Service Manager for Data Specialties Inc. Juan oversees all of DSI’s preventative maintenance services. In addition to assessing current and prospective customers’ needs, Juan manages proposals, contracts and service providers to ensure that data centers and other critical facilities are receiving the maintenance and attention they require. He also manages our client contracts and relationships, and oversees the internal staffing for the reliable 24/7 response capability for which DSI has become known.
YING VANG, Service Sales Manager, is the Service Sales Manager for Data Specialties Inc. She is responsible for the generation of all of DSI’s mission critical systems service contract proposals for data centers. This includes Preventative Maintenance, Emergency On-Site Service, Warranty Extensions, Installations, De-installations, and On-Site Electrical Work required by our customers. Her role also consists of discovering new service sales opportunities, and growing the service sales business by developing a strong pipeline of new customers and projects through direct or indirect customer contact and prospecting; while identifying and assisting with developing strategic relationships with partners and potential customers. Prior to joining DSI, Ying has ten years of expertise in Data Center Service Sales and Client Services. She has her Bachelor’s Degree in Business Management from Southern California Institute of Technology located in Anaheim, California.
ANGEL CORTEZ, Operations Manager, is Data Specialties Inc.’s Operations Manager. Angel oversees all elements of our project operations. He maintains the warehouse, schedules contractors and drivers, ensures that the tools and materials are delivered as needed, and handles invoicing and time cards. His expertise enables DSI to track our performance against our schedules and budgets. Before joining DSI, Angel served in the U.S. Marine Corps.
JONATHAN RUGG, Head of Design/Drafting Department, is Data Specialties Inc.’s head of design and drafting department.  His responsibilities include creating and managing all of the graphic designs, layouts, architectural and engineering schematics, and as-built drawings for our projects. Jonathan has a strong background in 3D BIM design so DSI can now provide customers with a complete 3 dimensional environment before work is started.
ROYCE A. JONES, Superintendent, transferred to the Construction Industry from Manufacturing and Plant Operations in 2000 and has performed numerous functions as a Tradesman, General Contractor, Estimator, Superintendent, Contract Administrator and Project Manager. Royce has participated in a number of diverse projects in California and Arizona. He brings a thorough, well rounded knowledge of design, engineering and construction to the job. In particular, his strengths lie in attention to details, maintaining a safe, clean and productive work environment and meeting schedules.