Data Specialties Inc. Two-Booth Approach at HIMSS 2013 a Success!
Data Specialties, Inc. was among the list of 1,200 exhibitors at last week’s HIMSS 2013 (Healthcare Information and Management Systems Society) conference in New Orleans, Louisiana. But they were among only a handful of professional design/build contractors supporting the over 34,000 attendees that made their way to the conference.
This year’s theme was “Health IT: Right Time. Right Place. It’s On.” The one millions square foot show floor was filled with new tech from the likes of Agfa Healthcare, IBM, Hewlett-Packard, and Palantir, all promising to power next-gen health care.
Within the data center services sphere, companies such as Peak Uptime, Razor Insights, Charter Business, and SSI found their place in the exhibit hall.
DSI took a two-booth approach, staffing locations at either end of the exhibit hall to maximize the company’s exposure. “We felt like this would provide us the best opportunity to reach out to the highest number of attendees about data center consulting and design/build services” said Steve Borley, Vice President of Sales and Marketing for DSI.
According to a HIMSS survey, roughly half of healthcare industry CIOs said their IT budgets would definitely increase this year, and another 29 percent said expenditures would likely go up.
The number of healthcare professions seeking DSI’s data center services supported these percentages. Overwhelmingly, the majority of end users saw a correlation between IT spending and a net impact on their data centers. According to Jeff McCartney, Western Region Business Development Manager for DSI, booth activity “…was clearly driven by the need for additional capacity in terms of space, power or cooling to support new IT initiatives.”
Timing within the healthcare was another takeaway. “There are still many healthcare organizations out there,” McCartney said, “that have delayed upgrades as long as they can. The flood of IT projects is pushing the tipping point. In healthcare, this is the year of the data center.”